Our last minute digital marketing Black Friday Checklist

November 23rd by Sam Gaunt

Practicology works with a catalogue of brands on building their Black Friday, Cyber Monday and Christmas marketing strategies. Below, Senior Consultant Charlie Bevis has put together a ‘Last Minute…

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Singles' Day Syndrome: Dealing with the post-peak aftermath

November 17th by Joanna Perry

How can retailers deal with post Singles’ Day Syndrome – the inevitable aftermath of the world’s biggest shopping festival, asks Practicology Greater China Country Manager Arthur Cheung? Alibaba’s…

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Practicology China joint venture with Luen Thai: first client announced

November 8th by Joanna Perry

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