Practicology is now Pattern

By Joanna Perry | Global Head of Marketing

Practicology rebrands to become Pattern

We are delighted to announce that we have rebranded to Pattern in the Middle East today, to reflect the roll-out of our parent company’s business model around the world, including in the GCC.

Since Practicology opened an office in Dubai nearly two years ago, we have been committed to helping the region’s retailers and consumer brands to deliver excellent digital and omnichannel experiences for their customers. With the rebrand these aims are unchanged; adopting the branding of our parent company Pattern reflects the greater importance that its core marketplace selling activity has for our business in the region.

We will still provide ecommerce consultancy and digital marketing services, in addition to Pattern’s marketplace proposition. Where it makes commercial sense for your brand and our business, we can buy your stock and act as your authorised seller on marketplaces such as Amazon and Noon in the UAE and KSA.

Pattern already represents more than 70 brands on Amazon and other marketplaces around the world and we see clear demand for this model in the Middle East too.

We will have more exciting news in the next few months about some of the brands that we have partnered with to represent on Amazon in the UAE, KSA and other international markets. In the meantime, you can read more about Pattern and how we partner with brands to sell their products on marketplaces at www.pattern.com/MENA

We would like to thank our Middle Eastern customers and contacts for the support they’ve given Practicology in the past; and look forward to working with them as Pattern.

If you have any questions about the rebrand, or our business model, don’t hesitate to contact us at hello@practicology.com

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