Practicology is now Pattern

Kerry Lee

Kerry Lee

Director of Consulting

Kerry Lee is the Acting Head of Consulting based at our London office.

She is a senior client side marketer with broad experience working in retail, entertainment, electronics and with consumer brands.

She started her career at BT and moved on to HMV and Virgin, heading up Retail Marketing, before joining Sony Computer Entertainment.  As Head of EMEA Brand Marketing and Head of EMEA Partnership Marketing she was responsible for launching the PlayStation Network (PSN) store, setting up the PlayStation ad sales unit and launching the PlayStation 3 across EMEA – which at the time was the fastest selling games console ever. Kerry also worked closely with FIFA and Electronic Arts to make the FIFA Interactive World Cup the biggest gaming tournament in the world, attracting over 1million participants.

Kerry then joined marketing consultancy, Flock, as a Senior Consultant, where she worked on marketing transformation programmes with a host of retail clients and brands including ASDA, Britvic, Dixons Carphone, British American Tobacco, Ann Summers, Mondelez, TATA and SEGA. Highlights include, revitalising the SEGA brand and transforming the internal culture of the business, as well as smashing efficiency targets when working with the Dixons Carphone team.

Kerry holds an MA from the University of Oxford.

Key Skills

Marketing Transformation, Brand strategy, Marketing strategy, Marketing integration.