Practicology is now Pattern


"In a fast-moving sector we can never afford to become complacent about our marketing efforts. Practicology’s holistic view of digital marketing activity across the business quickly identified areas that have benefited from additional optimisation, and helped us to drive better return on investment. At a more strategic level, the marketing and ecommerce teams are now better aligned on their objectives and can clearly understand the benefits of working more closely together.

Sally Heath-Minto – Ecommerce Director – New Look